Selected work

The challenge

The café had strong food and ambience, but needed a digital identity that reflected its nostalgic Calcutta roots. The brief was to build local awareness, encourage social engagement and turn online interest into walk-in customers.

Our strategy

We positioned Cafe at Calcutta as a place where heritage meets contemporary café culture. The content centred on Kolkata culture, founder stories, customer experiences, food cinematics, behind-the-scenes moments and seasonal campaigns.

An Instagram-first approach combined local SEO, hyperlocal targeting, festival campaigns and community building. Warm earthy colours, vintage aesthetics, film-like grading, natural light and consistent typography tied the content together.

Creative execution

Food, lifestyle, interior and detail photography supported storytelling reels, customer-experience videos and behind-the-scenes content. Static creatives, carousels, Stories and promotional copy carried the same narrative across formats.

Campaign highlights

• Monsoon Special: celebrating Kolkata’s love for savoury snacks in the rainy season.
• Durga Puja: emotion-driven festive storytelling.
• Kolkata Heritage Series: connecting the city’s iconic culture with the café experience.
• Seasonal menu launches: cinematic visuals for limited-time offerings.

Services & deliverables

Brand strategy, social media marketing, content strategy, creative direction, photography, videography, reels production, community management and performance marketing.

• Content calendar and brand guidelines
• Photography, videography and 30+ monthly creatives
• Reels, Stories, copywriting and hashtag strategy
• Monthly reports and optimisation

Our process

Discovery and brand audit led into content strategy, creative planning, production and editing. Publishing, community management and performance analysis informed monthly optimisation.

Why it worked

The narrative went beyond food to embrace Kolkata’s nostalgia and everyday moments, giving the audience an emotional connection while keeping the visual identity consistent across platforms.

Discuss a hospitality project

The challenge

Olio & Sale entered a South Kolkata neighbourhood surrounded by established cafés and restaurants. The brief was to introduce the brand, build credibility and create a distinct identity around Italian craftsmanship, premium ingredients and genuine hospitality.

When the wood-fired oven needed replacing, we also needed to keep the audience connected through a temporary closure and build anticipation for reopening.

Our strategy

We presented Olio & Sale as a living Italian kitchen, with people, craftsmanship and tradition at its heart. Italian storytelling celebrated the brand’s roots; Chef Andrea put a face to the kitchen; humour and spontaneous moments made the content warm and inviting.

Candid interactions, flour-dusted countertops and the natural rhythm of service shaped the story. Warm earthy tones, rustic textures, natural lighting and close-ups of fire, dough and ingredients anchored the creative direction.

Content & creative execution

Brand stories and food cinematics sat alongside kitchen preparations, chef features and customer-focused content. Photography covered dishes, ingredients, interiors and the dining experience. Cinematic reels, behind-the-scenes films, renovation updates, graphic templates and conversational copy connected the formats.

Interactive Stories, countdowns and customer conversations kept the community involved during the closure. The renovation became a documentary-style journey from removing the old oven to preparing the kitchen for its return.

Campaign highlights

• Introducing the new wood-fired oven: documenting the installation as a story of craftsmanship and progress.
• “If It Can Swallow a Whole Man…”: a playful teaser using humour and visual surprise to reveal the scale of the new oven.
• Buongiorno dalla Cucina: Chef Andrea’s recurring series of recipes, techniques, humour and kitchen personality.
• The countdown to reopening: phased Stories, Reels and behind-the-scenes updates building anticipation for the café’s return.

Services & deliverables

Brand strategy, social media marketing, creative direction, photography, cinematic videography, content strategy, copywriting, community management, campaign planning and brand storytelling.

• Monthly content planning and content calendar
• Photography, videography and cinematic reels
• Instagram Stories, graphic design and copywriting
• Community management, campaign concepts and social media optimisation

Why it worked

The renovation became a brand story the audience could follow. Authentic Italian storytelling, chef-led content, humour and transparent updates helped maintain connection and anticipation while the doors were temporarily closed.

Discuss a hospitality project